●Develop and deliver a marketing strategy, plan and calendar for Asia ELT business based on AMELT and BELT publishing plans, building on structure and strategy in place and continuing work to understand and value market segments in Asia
●Support global Higher Education marketing initiatives and local Greater China Higher education marketing initiatives for BFW and Palgrave College; and South East Asia marketing initiatives for Palgrave College
●Devise and lead campaigns for launching front list titles/new editions/new prvices/digital products in Asia, effectively leveraging central marketing department, and developing marketing message, material, and events appropriate for key Asia markets.
●Effectively promote back-list titles through email campaigns and other annels/formats that country teams or distributors can replicate and implement easily.
●Manage a regional customer database (CRM) system that captures customer information and facilitates effective targeting and customer outreach strategy.
●Collaborate with Regional Product and Teacher Training team in implementing piloting, customer research or early stage product testing initiatives, in both print and digital.
●Manage quality of presentation approach to key customers or partners for major adoptions or projects (or support the country sales teams to do this).
●Review pricing strategy with the country sales teams and global and regional Sales Operations colleagues to ensure profitability of overall business.
●Build and strengthen Macmillan Education’s brand awareness and identity as a leading, innovative global ELT learning solution provider in key markets in Asia, especially in high growth potential countries where Macmillan’s brand recognition is not yet on par with its global level.
●Achieve the above with key constituents (teachers, students, parents; B2B and B2C) and market segments (public schools, PLS/training schools, governmental bodies, partners etc.) depending on country specific strategy.
●Use a combination of “global and local” branding and PR initiatives, ensuring consistency as well as local market appropriate messaging where appropriate.
●Serve as a member of the RD’s senior management team, participating in and contributing to regular strategy, planning and budgeting processes of the region.
●Responsible for organizing and running the regional annual sales conference, with support from the country teams and other colleagues.
●Serve as a role model to the Asia team in promoting and training a customer centric, market driven mentality and best practices.
●Peers: RD’s senior management team (GMs for Japan, Greater China, Taiwan, Korea; SE Asia Regional Manager; Editorial Manager; Regional Finance Manager).
●Global Marketing Director; BELT (publishing), AMELT (publishing),US higher education (Sales leadership and marketing manager) Manage Asia
●Regional Sales & Marketing Coordinator; potentially other resources as needed.
●University degree or above
●Fluent in English
●Qualification in marketing or business is desirable but not mandated
●Solid people management skills to coach and mentor a growing team of talented marketers.
●Product management ability to deliver large events, a complicated marketing calendar and increasing mix of channels and activities.
●Ability to recognize broad patterns and similarities of a broad, diverse region, as well as unique individual market needs, and prioritize and develop effective, scalable activities based on that understanding.
●Superb communication and presentation skills (both verbal and written in Chinese and English).
●Strong leadership to influence teams based in multiple locations and win buy-in to new approaches.
●Strong analytical skills with the ability to think strategically, creatively and proactively.
●7+ years experience with a major global educational content or service company.
●A keen understanding of the integration of product development, marketing and sales processes in publishing or education technology industry.
●Proven track record in managing all key aspects of marketing strategy and operations Solid experience in digital marketing and hands-on experience on marketing tools.
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Source: Nature Jobs