A new Baby Box programme has launched in the North of the UK for the very first time. Cheshire and Merseyside Women’s & Children’s Services Partnership, ‘Improving Me’, is set to roll out to new mums across multiple boroughs and NHS Clinical Commissioning Groups. Soon they will be issuing 30,000 Baby Boxes to pregnant women, beginning in Halton.
Primarily, The Baby Boxes aim to encourage early engagement with maternity services and access to care for all pregnant women. The initiative will be supported by Halton’s midwifery service, which is part of Bridgewater Community Healthcare NHS Foundation Trust.
The Baby Box tradition originated from Finland. There it has been credited with reducing the infant mortality rate from 65 to 2.26 infant deaths per 1,000 births. Furthermore, the UK has some of highest rates of infant mortality in Europe. Thus there is a clear need for products such as this to protect the safety of newborns nationally.
The boxes are made from a very thick cardboard and come with a firm foam mattress, waterproof mattress cover and a cotton sheet. They traditionally originated in Finland as a baby’s bed which can be used until the baby reaches eight months. In particular this would replace the traditionally used Moses basket or cot. Specifically, the smaller size of the Baby Box prevents babies from rolling onto their tummies. As a result the boxes drastically reduce the likelihood of sudden infant death syndrome.
Most importantly, families which receive a Baby Box will have access to the Baby Box University. This University is a comprehensive maternal and childcare education platform which is available from pregnancy onwards. Specifically, developed by leading medical experts around the world, and available in a variety of languages, the University should prove to be a highly effective tool in providing childcare education to those who need it.
Catherine McClennan, Programme Director of the Baby Box initiative said:
‘This is a fantastic opportunity to show local mums that their NHS commissioners and providers of maternity services care about them and their babies at all stages of pregnancy. We are launching in Halton today and will follow this with a rapid roll out across the rest of Cheshire and Merseyside. We believe that it is important to invest in our future population at the earliest opportunity to encourage healthier outcomes for families. The Baby Box programme provides advice, support and practical benefit which has been met with enormous enthusiasm to date.’
About The Baby Box Co.
Entrepreneurs Michelle Vick and Jennifer Clary founded The Baby Box Co. to offer a safe sleep environment to babies everywhere. The Baby Box Co. is an innovative, integrated programme, supporting parents and improving maternal and infant healthcare outcomes globally. The company partners with hospitals, government agencies and non-profits to provide the boxes to families on a large scale. Moreover, they provide quality products, resources and ongoing education. Also, Baby Boxes are available direct to consumer either as a standalone item or filled with new baby essentials. Serving families in 52 countries, The Baby Box Co. has offices in UK, USA, Australia, Canada and Singapore. For more information or to purchase a Baby Box, please visit www.babyboxco.uk The Baby Box University education resource is at www.babyboxuniversity.com